Back in December of 2019, we had the pleasure of working with Northern Commerce, Canada’s leading e-commerce agency, to create an account manager recruitment video. Watch the full video below + some behind the scenes photos (courtesy of Northern Commerce).
Behind The Scenes
Back in November, we joined up with Dr. Richard Thompson at a Practicality seminar. Practicality is designed for students, new graduates & experienced practitioners. The goal of this video was to showcase the key benefits of attending and to target healthcare practitioners who are looking to gain business and operations knowledge.
In 2019, Libro Credit Union opened up a brand new location right in the heart of downtown Kitchener. To kickoff the opening, we worked closely with Libro to create a video that not only showcased the branch but also the amazing community that surrounds it. The video features small businesses and social media influencers that help make downtown Kitchener a vibrant destination. Along with creating a video that would be used across all social media platforms (Facebook, Instagram, LinkedIn & more) we as well provided photography content that Libro’s Downtown Kitchener branch could use for social media and other purposes.
Photography
Instagram Optimization
When creating content for clients, it is important to understand what communication channels you or your client will be using to distribute the content. When it comes to Instagram, content that is posted in widescreen can be difficult to view on a phone. Not to mention, the Instagram algorithm favours portrait style content. With this in mind, we ensured that the video was delivered in an Instagram friendly format as you will see below.
Founded by Zach Havens, Miistro Music is an online platform that connects music students with top notch local music teachers to help you start lessons and learn an instrument quickly and easily.
The goal in creating this promotional video was to show just how easy the Miistro platform truly is and how quickly you can begin music lessons. Along with creating this promotional video, we created and Instagram/Facebook optimized version of the video as well as an Instagram Story Ad.
Instagram Optimization
“Ian’s work is absolutely top notch. He has a brilliant eye for creativity while giving your brand a unique voice that is relevant and fresh that is still professional. I highly recommend Ian for any video/media related project you might have!”
Last week, we got the chance to tag along with Larry Lau and Waylon Sharp to film a behind the scenes look into an “oyster food concept / restaurant” that they are creating. It was fascinating to visit their local suppliers oyster farm on Vancouver Island and see how they are incorporating sustainable business practices that protect marine life. We are excited to show you this little teaser video, but for now, most details are hush hush. But don’t worry, a full video detailing everything will be coming out soon!
Nearly 80% of all users who watch videos on their mobile phone watch with the sound turned off. We kept this statistic in mind when creating this promotional video for Hairstrong. We used text to ensure that the key messaging would be delivered with or without sound.